Our Story
In the fall of 2018 Shreveport, Louisiana native Kieron Williams turned a life long dream of philanthropy and ownership into reality. During his senior year at The University of Nebraska he made a decision to not only make an impact on the football field but take those efforts and tenacity and spread that throughout the community. The brand Bet on yourself. was born and the goal of changing the world one act of love at a time became tangible.
“Every person in the world is a person of influence and what we do with that influence can affect the world drastically. Therefore, we have a responsibility not only to ourselves, but to our communities to use that influence in a positive way.” - Kieron Williams